Privacy policy

PRIVACY POLICY

This Privacy Policy explains how I Know My Dog ("we", "our", or "us") collects, uses, stores, and protects your personal data when you use our website www.iknowmydog.be. We are committed to respecting your privacy and protecting your personal data in line with the General Data Protection Regulation (GDPR).

 

1. Who We Are

I Know My Dog – eenmanszaak

BTW: BE1024966435

Heerweg-Zuid 114A001, 9052 Zwijnaarde, Belgium

Email: hello@iknowmydog.be

We are the Data Controller for the purposes of the GDPR.

 

2. What Data We Collect

We collect the following data when you interact with our site, place orders, or contact us:

Personal information:

• Name
• Email address
• Shipping and billing address
• Phone number (optional)
• Payment method (processed securely via Shopify, not stored by us)

Dog profile data:

• Name of your dog
• Breed, age, allergies, behaviour/personality traits
• Other details you share via our onboarding form

Technical data:

• IP address
• Device type and browser
• Website usage (via cookies, Google Analytics, Shopify Analytics, Microsoft Clarity)
• IP addresses are collected as part of analytics. We recommend enabling IP anonymization in Google Analytics for enhanced privacy protection

 

3. How We Use Your Data

We use your data to:

• Process and ship your orders
• Personalize your dog box based on the profile you submit
• Provide customer support
• Improve website performance and user experience
• Send occasional updates or marketing emails (if you’ve opted in)
• Monitor website usage through analytics tools

We do not sell or rent your personal data to third parties. We only share data with trusted providers who help us run our business, such as Shopify and analytics tools and always under strict privacy terms.

 

4. Legal Grounds for Processing

Under the GDPR, we rely on the following legal bases to collect and use your data:

• Contractual necessity: To process your orders and provide our services
• Consent: For email marketing and cookies (only when you’ve actively agreed)
• Legitimate interest: For website performance, business analytics, and improving our services
• Legal obligation: For compliance with tax and accounting regulations

 

5. Sharing Your Data

We may share limited personal data with:

• Shopify: Our e-commerce and payment platform
• Shipping providers (e.g. bpost): For delivery
• Analytics providers (Google Analytics, Microsoft Clarity): To understand user behavior
• Email marketing tools (e.g. Mailchimp or similar): If used for opt-in communication

All providers are either based in the EU or comply with GDPR or other adequacy frameworks such as the EU-US Data Privacy Framework.

 

6. International Data Transfers

Some tools (like Google Analytics and Shopify) store data in the United States or other countries. Where this occurs, we ensure that data is protected via:

• Standard Contractual Clauses (SCCs) approved by the EU Commission
• Or participation in the EU-US Data Privacy Framework

 

7. Data Retention

We retain your data only as long as necessary:

• Order and dog profile data: for up to 7 years (for legal/tax compliance)
• Analytics and cookies: per the expiration settings of the tool (e.g. up to 26 months for Google Analytics)
• Email marketing data: until you unsubscribe or request deletion

 

8. Your GDPR Rights

You have the right to:

• Access your personal data
• Correct inaccurate or incomplete data
• Request deletion (“right to be forgotten”)
• Withdraw consent at any time (for marketing or cookies)
• Object to certain types of processing
• Port your data to another provider
• Lodge a complaint with a Data Protection Authority

To exercise your rights, email us at: hello@iknowmydog.be

 

9. Data Security

We take appropriate technical and organizational measures to protect your data, including:

• SSL encryption for all website traffic
• Access control and authentication on internal systems
• Secure payment processing via Shopify
• Regular system updates and malware protection

 

10. Cookies

We use cookies for essential website functionality, analytics, and user preferences. You can manage your preferences via our cookie banner or browser settings. See our Cookie Policy for full details.

 

11. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children.

 

12. Changes to This Privacy Policy

We may update this policy from time to time. The updated version will be posted on this page with a new effective date.

 

13. Contact

If you have any questions about this policy or your data:

Email us: hello@iknowmydog.be

Or write to:

I Know My Dog

Heerweg-Zuid 114A001

9052 Zwijnaarde, Belgium

 

COOKIE POLICY

This Cookie Policy explains how I Know My Dog ("we", "us", or "our") uses cookies and similar technologies when you visit our website www.iknowmydog.be.

We respect your privacy and are committed to complying with EU GDPR and ePrivacy regulations.

 

1. What are cookies?

Cookies are small text files that websites store on your device. They help remember your preferences, track how you use the site, and improve your experience.

 

2. Why do we use cookies?

We use cookies for the following purposes:

a) Essential Cookies

These are required for the website to function properly — for example, to enable secure checkout or remember your cart.

These cookies are required for core site functionality and cannot be disabled through the preferences banner.

b) Analytics Cookies

These help us understand how visitors interact with our site.

We use:

• Google Analytics (to measure visits, pages viewed, and usage patterns)
• Shopify Analytics (for internal store performance tracking)
• Microsoft Clarity (for anonymous session replays and heatmaps)

We do not use Google Analytics IP anonymization by default. We recommend enabling this soon for full GDPR compliance.

c) Preference Cookies

These remember choices you make, like language or display preferences, to personalize your experience.

d) Marketing & Tracking Cookies (not currently active)

These cookies track user activity across websites for advertising purposes.

We do not currently use tools like Meta Pixel or TikTok Pixel. If this changes, we will update this policy and our cookie banner accordingly.

 

3. Cookie Consent Banner

You’re in control. We only use cookies beyond what’s essential if you say yes.

When you first visit our website, you’ll see a cookie banner.

You can choose:

• Accept all cookies
• Decline all non-essential cookies
• Set preferences per category

Your choices will be remembered and can be changed at any time via the “Manage Preferences” link at the bottom of our site.

 

4. Cookies we use (examples)

This table is illustrative and may change depending on updates to Shopify or your third-party tools.

 

5. Third-party cookies

Some cookies are placed by third parties like Google or Microsoft.

These providers may store your data outside the EU. We do not control how third parties (like Google or Microsoft) manage their own cookies, but we do our best to ensure they meet EU privacy standards. You can review them here:

• Google Privacy & Terms
• Microsoft Privacy Statement

 

6. How to manage or disable cookies

You can:

• Change your preferences anytime via our cookie banner
• Adjust settings in your web browser to block or delete cookies

Note: blocking some cookies may impact how the website functions.

 

7. Updates to this policy

We may update this Cookie Policy to reflect changes in technology or law. The latest version will always be posted on this page.

 

8. Contact us

If you have questions about our cookie usage, contact:

I Know My Dog

hello@iknowmydog.be

Heerweg-Zuid 114A001, 9052 Zwijnaarde, Belgium